Crazy Rich Asians has managed to tap into a market that was crying out for a quality picture with worldwide appeal
The reaction to Crazy Rich Asians has been one of almost unanimous joy, and in reality, it’s tough to deny it any of the plaudits its received. Obviously, Jon M. Chu’s ninth feature length picture isn’t the best film released this year, nor will it even be the best rom-com, but Crazy Rich Asians has managed to tap into a market that was crying out for a quality picture with worldwide appeal. In hindsight, they found a gap that happened to be the most glaringly open space there simply could have ever possibly been; An entire solar system’s worth of popularity potential.
Rachel (Constance Wu) is an economics professor living in New York, convinced her boyfriend, Nick (Henry Golding), is the perfect guy for her, and a nobody to everyone else. Agreeing to meet Nick’s parents at the wedding of his best friend back in Singapore, Rachel discovers very quickly that her boyfriend’s past is not quite as humble as she initially believed.
Crazy Rich Asians is an absolute cacophony of joy as it showcases just how mesmerising, colourful and vivid Asian culture can be. The whole film is an actual feast for the eyes, with some top quality set design making it feel emphatically idealistic. At times, it does lean towards positioning itself as just an advert for why populations of people should visit Singapore, but enough of that is quashed by the predictable yet enjoyable story line and the stellar cast.
As Crazy Rich Asians introduces funny, satirical tropes and a real passion for what it’s creating, the fun rubs off, and even the darker more involving story lines feel resolvable and realistic. A lot of effort has gone into showing how even when the lifestyle of the Young family becomes ridiculous, it’s still based in reality and history. The film educates as much as it excites.
Just as it is thrilling and fascinating to learn of other cultures, especially ones so often stereotyped by a western audience, it is equally enjoyable to see your own culture projected onto a worldwide stage. Crazy Rich Asians gets the blend of the two wonderfully right, creating a picture that is simply impossible to deny as a true marvel of popular film making.
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